Today 90% if the classes for Term 1 got over. The final term exams are coming closer and so is the time to visit home after almost 2 months. Today the much awaited Stats scores were declared. The max was 100 (yes, a perfect score). The mean was 70 with SD 13. I scored 66.67. This was in line with what I was expecting. I had screwed up my stats prep and exam badly. This has led to some depression today and I am quite demotivated. I hope I recuperate asap and get back to my final term exams prep and hope to do well there.
The first class today was the marketing class and I liked today's class the most among all Maketing classes. The topic was distribution channels and I got a lot of insights. One important learning from today's class was that the organized retail is killing the brands. The manufacturer of national brand not only faces competition from other national brand manufacturer, but also from retailers. Why? Because more and more retailers in organized retail are coming out with private label products which are as good as branded products but come cheaper to the consumers. These are placed strategically next to the national brands and the consumer can easily compare the two products. The reference price for the consumer comes down immediately and hence driving him away from the branded good. The private label market is high margin market for the retailer. The national brand manufacturer would ideally want to pursue pull demand marketing so that he doesn't have to do trade promotions. This would contract the margins for the label. By killing the brands, the retailer forces the manufactuer to pursue push marketing and hence swelling the margins for the retailer. This seems a win-win scenario for the retailer and of course for the end customer. But the highlight of today's class was professors remark on manufacturers offering to manufacture for the private label brands too and someone asking why would the manufacturer do that. The professor's remark was "If you are getting killed anyway, why not as well sell the gun to them!". The whole class burst into laughter.
The second class today was the accouting class and we learnt about lease accouting, Capital Lease Accouting vs Operating Leases. The topic was interesting. There was also a learning on calculating the EMI for loans. Two facts got clarified for me today, why the interest payment is more in the beginning when you pay EMIs and why are zero coupon bonds so called.
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